Absolutely NO sign of scam at the Spikes this year with print finalists from some of the region's most respected and high profile clients, such as
- FRIENDS OF NATURE, Shanghai - Anti-disposable chopstick campaign
- TOUCH CYBER WELLNESS, Singapore - campaign to make people Cyber-better I presume!
- MR ZHAO PESTICIDES, Shanghai - some of China's finest pesticides!
- 3M's PET HAIR ROLLER, Shanghai - an innovative first, targeting animals directly through print
- TAIWAN UFOLOGY SOCIETY, Shanghai - they are trying to use advertising to make contact with extra-terrestrial life I'm guessing
- WORLD SURPRISE TRAVEL AGENCY, Thailand - I'm hoping the surprise is that there is no surprise!
- And awards perennial and huge advertiser PENGUIN BOOKS is back again with a big campaign for its audio books in China.
- THE INDIAN DEBATING UNION, Shanghai - apparently the pitch for this took 2yrs as they couldn't decide which agency they liked best.
And my favorite
- FRIENDS OF THE ASIAN ELEPHANT, Thailand - a campaign giving a big FU to the African Elephant I presume!
Good to see the stationary/writing implement category is booming with campaigns from all the big boys
- STAETDLER PENCILS, Hong Kong,
- STABILO HIGHLIGHTERS, Hong Kong
- A.W. FABER-CASTELL, Hong Kong.
- STABILO HIGHLIGHTERS, Hong Kong
- A.W. FABER-CASTELL, Hong Kong.
Clearly the wooden writing & highlighter implement market in HK is very competitive these days.
And, of course, the Guinness ad that ran once in IS magazine, because Singapore's a small country and you only really need to run an ad once as a result.
Well done to our industry for punching ourselves in the balls once again!
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