Sunday, November 3, 2013

Snappy Book Title # 758

There's nothing like a single minded idea.....

I'm not sure which message this rather attractive pack is shouting at me works the best.

I'm intrigued by the nature of anything that's Jet-Puffed - especially marshmallow.

I trust it will make me fatter because it's from Kraft.

I'm unsure about the 'Still 7oz' message unless there's been something in the press that I've missed about Jef-Puffed marshmallow creme potentially reducing its serving size.

I love that it's a shatterproof jar - in my opinions, all jars should be.

'America's favorite' does re-enforce the "will make you fatter" message, so that's good.

Way to go the committee of marketers and pack designers that bolted this frankenstein's monster together.