Thursday, November 18, 2010

It's not a fad

Ahead of the curve, disrupting, resisting the usual. All of these are what we talk about in our industry as rules to live by. And yet we rarely do. Nice to see a big serious (and likely stodgy) company such as the FT embrace new things. The FT is subsidizing iPad purchases for all it's staff and giving masterclass lessons to get people up to speed on this important new platform - which is, after all, what it is.

Who will be the first agency to do this? I bought an iPad very early on for my former agency and struggled to get it through the 'resist the usual' finance Dept. I guess it's resist the usual, to a point...

Click below for the story

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