Wednesday, February 4, 2015

HTC cuts the cord from previous tagline "Quietly Brilliant" in the best way possible; with an ad that's loudly stupid...

I've worked with HTC on three occasions now and each one felt like an entirely different company. The last experience resulted in the memorable Robert Downey spot which, although baffling, was nothing if not interesting.

This latest effort is just mind boggling. As my friend Jonny Lang says, this is what you get when you fire the agency and do it all in house.

It's hardly like HTC needs any more problems right now. Real shame, nice product, curious company but they just don't seem to be able to stay on course.

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