http://www.ft.com/cms/s/0/5e9b21f0-362c-11e0-9b3b-00144feabdc0.html
Chiat Day's old ad about why they lost the Honda business back in the day is a nice example and a breath of fresh air from the usual "What, that big global loss? Oh no, that was only 1% of the business we picked up this year...." Ha!Enjoy.
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