Wednesday, August 24, 2011

Novartathon is now is Franglebrook...

One of the types of advertising I enjoy the most is when one company you've never heard of runs ads to tell you it's now changed its name or merged to become another company you've never heard of. This example is particularly noteworthy because they've done it in such an ugly, ham fisted manner.

I'm not sure why Campaign doesn't dispose with their articles and just let FTI Consulting have the whole damn page.

I also don't think they needed to TM their tagline, not much danger anyone else is going to want a line like "Critical thinking at the critical time"...... Could you take yourselves a bit more seriously? Does one of your competitors have the line "Pointless thinking at the worst time possible"?

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